Without the hype no one would have seen the video. Have you seen all the other documents at Wikileaks or the stuff at criptome? It's hard to penetrate the 24 hour news cycle, they did an admirable job. Even if you didn't like their editing, you have to admit they got you to watch and think about all the people we've killed in Iraq, very few people have managed to do that in the 7 years of this bloody war.