Your analysis that it is a "gimmick", "bullshit", and "hyped up" is over-simplified and, I think, wrong. There's no need to swear or be mean about this. Some people, myself included (I hate hate hate hate the snapchat app, I'm not able to use it and I can't stand the idea of it) think that Snap does understand product and its market, and has incredible visions for the future with an ability to execute. I think that Snap will be a huge success for a long time to come.

Naysaying Snap is fine, but not if your argument is "bullshit hype".