Do you have a source for this study? I'm not calling BS, i'd just like to read m... | Hacker News

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thehigherlife on April 20, 2010 | parent | context | favorite | on: The scariest pricing idea ever. That works.

Do you have a source for this study? I'm not calling BS, i'd just like to read more about it.

Shamiq on April 20, 2010 | [–]

Also read about Prospect Theory: http://en.wikipedia.org/wiki/Prospect_theory

RiderOfGiraffes on April 20, 2010 | [–]

I've edited my comment above.

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