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Yeah that's exactly the thing. There's always been something missing. In the beginning there wasn't any apps and hardware was lackluster, but at least Microsoft was putting everything into the platform. Then Nokia shined in knowing how to market a consumer device and make a brand out of Lumia... but still the critical apps were missing and Microsoft's many turns with OS'reboots created an platform that was always trying to catch up with themselves.

Now W10/W10m is basically everything we want it to be, I mean there's some amazing stuff in the new API's and composition API stuff but no one is using them. Continuum in theory could be a game changer. The concept with tiles despite being several years old now is still something that feels fresh and ahead of the curve compared to iphone and android. but Microsoft can't launch and market a flagship phone that pulls everything together.

Just make one gret flagship phone that says "We're in it to win it" and a budget phone that'll mop up the budget/mid-tier. We'll see, maybe that's what they're working on but time is running out




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