As a side note, it's amazing to see that despite everyone ragging on apple and claiming superiority to them, they all copy their advertising style.
The copy on the google pixel site and this site are both very obviously apple-ish.
edit: down vote away, doesn't change the fact that these websites scream "we want to be apple". Though I will say, the tides are changing for apple judging by the amount of people hurt by this comment.
Even Apple's biggest detractors frequently, publicly give credit to Apple's marketing proficiency (heck, the most common thing for the biggest detractors to say is that Apple is all marketing.)
you mean the CGI flybys of the unit being virtually constructed? Yeah APple pioneered that idea, I actually didn't like that part of the surface PC promo.. Like who cares what the internal hinges look like!? They need to stop doing close flybys of irrelevant subjects
The usability portions of the video were awesome though
Exploded views are not something Apple invented or pioneered, they surely polished them to new marketing levels, yes. They are a staple for product designers, so Apple's Jony might have pushed for their repeated use.
The copy on the google pixel site and this site are both very obviously apple-ish.
edit: down vote away, doesn't change the fact that these websites scream "we want to be apple". Though I will say, the tides are changing for apple judging by the amount of people hurt by this comment.