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marciovm123
on April 19, 2010
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How Not To Run An A/B Test
I had a statistics course at MIT where the professor would bring up one of the solutions to this problem at least once a week for the entire semester:
http://en.wikipedia.org/wiki/Bonferroni_correction
btilly
on April 19, 2010
[–]
That would be a solution to using pairwise statistics to come up with an answer to an A/B/C/D test. That is not a solution to the challenge of evaluating an A/B test at multiple time points.
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http://en.wikipedia.org/wiki/Bonferroni_correction