> I find the focus on boys less than ideal...To me, he should be focusing on all kids not a particular gender.
He has sons, not daughters, so he's focussing on what's best for his sons. I wouldn't be surprised if his approach might change if he ever has a daughter, but he doesn't have any obligation to worry about what's best for other people's kids.
Right, and in my opinion part of what would be best for his sons is for them to be playing with girls as well as boys. Therefore, in my opinion Mike shouldn't be marketing this specifically for boys.
He has sons, not daughters, so he's focussing on what's best for his sons. I wouldn't be surprised if his approach might change if he ever has a daughter, but he doesn't have any obligation to worry about what's best for other people's kids.