This is true. I'm already working remotely as a freelancer, so I wish it was as easy as just moving to Italy. Unfortunately you can't do that if you're not employed by a company, or have a ton of money to invest.
Assuming you're American, I believe you can get a Schengen visa for most of Europe from any number of countries, including Britain (if you hurry, and it may not be called Schengen since they aren't a member). So try shopping around – it's usually easy if you have ancestors from a country and every country has additional programs for certain purposes (being jewish, for example, gets you German citizenship with no further questions asked).
I just found this startup visa, though: http://italiastartupvisa.mise.gov.it/#direct-application-sec...
I think I might actually look into this.