This text previously appeared on The KLF website and offers advice useful to muscially inclined start-ups. This includes getting the zeitgeist and inspiration; the importance of quitting your day job; being underfunded and simple workarounds; how to get expertise and observations on the decreasing cost of technology. The latter benefits from 1988's hindsight. More than one band has publicly attributed their success to this guide.
I've always loved this story. I come back to it every few years (I've been on the Internet since '93, and I've stumbled upon it, or sought it ought, at least a half dozen times). I don't write songs much anymore, but it applies to taste-making in any industry.
"Their most successful records will kick into
the chorus with a line which encapsulates the entire emotional meaning
of the song. This will obviously be used as the title. As soon as
Rick Astley hit the first line of the chorus on his debut single it
was all over - the Number One position was guaranteed:
"I'm never going to give you up"
It says it all. It's what every girl in the land whatever her age
wants to hear her dream man tell her. Then to follow that line with:
"I'm never gonna let you down
I'm never going to fool around or upset you"
GENIUS."
And from Rick Astley, we get Rick-rolled.
Sometimes, I think the stuff in the business of music are mimicked very closely in the startup world. It sometimes mirrors more closely than I'd like to admit.
i remember being part of that 10 CD for a penny thing and i got KLF cd and it was awesome, well worth the month of crappy metal cd's i received afterwards.
