CLoudFare seems honestly interested in making the Internet a better place, one that does not need its current services.
I guess they can pivot easily into a cheap bandwidth provider, so this doesn't hurt much.
I salute their help and everything, but it's always important to keep in mind that helpful companies are just an acquisition away from antagonizing us.
Ironic? To me, it seems quite fitting that a company who has "protecting you from DDoS attacks" as one of their major selling points would publish an article about (recent and relevant) DDoS attacks.