Paying more money to get a premium service is not innovative in any kind of way. It’s just another luxury service for people who can afford it, and this concept has been around for quite a while now.
Gig economy businesses that work are growing the market, not just taking a share of an existing market. Uber works fantastically because they're cheap enough and accessible enough that people who previously didn't often take a cab now can. That's on top of disrupting the taxi market. If a gig economy business is aiming to lower costs for existing customers then their business model is very wrong. They should be aiming to bring in vast numbers of new customers who don't use the luxury services already. That's where the money and growth lies.
Gig economy businesses that work are growing the market, not just taking a share of an existing market. Uber works fantastically because they're cheap enough and accessible enough that people who previously didn't often take a cab now can. That's on top of disrupting the taxi market. If a gig economy business is aiming to lower costs for existing customers then their business model is very wrong. They should be aiming to bring in vast numbers of new customers who don't use the luxury services already. That's where the money and growth lies.