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Apple can retain its position in the smartphone market by continuing to make the best product. All they'll get from acting like a bully is ill will.

I disagree, I think blocking flash is a good strategy for Apple. They stand to gain a lot and Ill will passes.

If they are able to block the platform and kill it then people will quickly forget if they continue to grow their market share. Apple is not interested in allowing development multiple mobile operating systems easily. Apple sells a platform and they want as many exclusive applications as possible. Exclusive applications retains the value in the handset rather than elsewhere (for example the network). Apple does not the handset to be commodity hardware driving down profits. The applications and their delivery is the unique selling point: hence the advert "there's an app for everything".

The hardware can be emulated.




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