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I think part of the appeal of high capacity cards is that you spend less time fumbling with cards. A 1TB card would probably last an entire day of shooting HD video. As an amateur photographer, I generally keep 2 extra SD cards on hand but they're backups and not used. I don't think I've ever filled up the 64GB card that I shoot with and at the end of the day I move off what was shot. If I'm shooting on vacation I'll generally leave a copy of the images on the card so that I have 2 copies floating around but I've yet to fill up the card.

This card probably isn't targeting the consumer market. I think smartphone cameras have cannibalized much of the Point-and-Shoot camera and PVR market. That being said, I think most consumers purchase one SD card when they buy their camera and it's the only card that camera ever sees.




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