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> In the case of physical stores and offices, I would imagine that a check for opening hours or telephone number shouldn't be counted as a pageview -> conversion anyway — they already chose you i.e. converted. Maybe they're a returning customer or somebody who liked the email marketing you sent them.

As well, adding structured data to the page (with RDFa, JSONLD, or Microdata) makes it much easier for voice assistant apps to parse out the data people ask for.

> Google [...]

Schema.org started as a collaborative effort between Bing, Google, Yahoo, and then Yandex. Anyone with a parser can read structured data from an HTML page with RDFa or a JSONLD document.

https://en.wikipedia.org/wiki/Schema.org




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