Exactly. A lot of people seems to think Apple with only a 7% marketshare is small. But Apple are using some of the highest margin chips on their Laptop. I dont think it is anywhere close to 50% of Intel's PC market profits, but definitely in the range of 20-30%. Not to mention the marketing value of being inside Apple.

The next interesting question is at what price point would Intel give and Apple accept to continue using Intel x86 CPU inside Mac.