Well the simple answer Twitter is judged harshly is because they're losing a lot of money and Facebook or Google isn't. Sometimes that is ok if the company grows but it apparently isn't.
I have always wondered why Twitter bothers with trying to make money with advertising rather than commercializing their value offered to press, PR, the rich and famous. There's pretty much no other platform now that's as uniquely suited to mass PR, why not commercialize that directly?
I also think that the user growth issue may have something to do with the platform's unique suitability to PR. Perhaps there's limited percentage of population that wants or has the ability to engage in witty one liner public discussion.
I have always wondered why Twitter bothers with trying to make money with advertising rather than commercializing their value offered to press, PR, the rich and famous. There's pretty much no other platform now that's as uniquely suited to mass PR, why not commercialize that directly?
I also think that the user growth issue may have something to do with the platform's unique suitability to PR. Perhaps there's limited percentage of population that wants or has the ability to engage in witty one liner public discussion.