Sometimes they intersect, and conversation happen on Twitter, or "broadcast" happens on Facebook, but there is at least a different social expectation about engagement, for better or for worse
Personally, as someone relatively asocial, this is why I prefer Twitter. Ironically, because of the reduced social expectations, I end up having more conversations of Twitter than on Facebook. Facebook simply gets too "personal" for me; I don't want everything I post to start a conversation (and on Twitter it doesn't nearly as often) - I'm just throwing it out there for whomever might find it interesting.
On one hand this makes advertising trickier. On the other hand, I think advertising weaved into the content is more accepted on Twitter than facebook, and maybe they will manage to leverage that over time.
Can't you do something like broadcast on Facebook with pages or something that have commenting disabled? Or it just usually doesn't work out? Just curious.
Sometimes they intersect, and conversation happen on Twitter, or "broadcast" happens on Facebook, but there is at least a different social expectation about engagement, for better or for worse
Personally, as someone relatively asocial, this is why I prefer Twitter. Ironically, because of the reduced social expectations, I end up having more conversations of Twitter than on Facebook. Facebook simply gets too "personal" for me; I don't want everything I post to start a conversation (and on Twitter it doesn't nearly as often) - I'm just throwing it out there for whomever might find it interesting.
On one hand this makes advertising trickier. On the other hand, I think advertising weaved into the content is more accepted on Twitter than facebook, and maybe they will manage to leverage that over time.