I find so much value in it, mostly in the form of tweet deck with multiple columns giving me real time "news" on multiple different subjects/companies.
Yet, I don't pay for it and I can't see why anyone would pay for it. Advertising doesn't seem like a viable business model as I have yet to see any add that is of any value what so ever from the main site.
Can anyone make the case that within 2 years Twitter isn't owned by one of Google, Microsoft, or Facebook? With Steve Balmer's large investment Microsoft seems like the leader here.
Or one of the big media companies, though I like this idea less as I can't see them wanting to subsidies the company forever.
I mean what is Twitter's business model?
Can they really make a go of advertising?
I mean they've done prety well so far but IMHO I wouldn't be surprised that the ad money they've made so far is from people who feel like they need to advertise on Google and Facebook and Twitter. And once they get a few year of data to show which ads are actually helping, the twitter ad money is the first to be yanked.
Do the go the financial markets model and sell their data/firehose? Does that generate anywhere near the amount they'd need?
If/when the advertising dollars go away, what does Twitter do? Or is Twitter banking on being able to compete directly with Facebook and Google for ad dollars as an equal?
My Twitter advertising experiences were pretty good. I was using it for hiring, and it provided much better value for dollar than the other things we tried. Its ability to micro-target was great for my use case. I imagine it's not very good for big-brand advertising, but if you're trying to reach niche audiences, I think it's great.
Twitter can sell high speed access to all tweets, and their costs should be really low. Long term it could be a midsize, but profitable company as long as they don't get into debt.
They already do this [1]. They used to sell this access to 'value-add' data analytics resellers as well, but in 2015 they acquired one instead [2] and stopped reselling it [3].
Seems sensible. They wouldn't need the gazillions of staff they have at the moment working on building and selling an advertising platform. If they were bought by a Google, there would be economies of scale on the hosting side.
But it's become an almost toxic brand because as well as realtime news, it is a troll's paradise. I guess this is one reason why the big guys are hesitant to take it on.
It seems like Facebook is eating up more and more of this market because they are better at keeping the trolls out.
i always thought that the deal was that you should pay for more featureful tweets, on a per tweet basis
you know when people do like 20 tweets in a row? they could pay 50c and post an essay. pictures and such could be capped at some freebies monthly and then cost if you're doing pics all the time.
I like Twitter too. I don't use it too much, but I've used it to correspond with famous people and people like the pinboard guy make it fun.
I find so much value in it, mostly in the form of tweet deck with multiple columns giving me real time "news" on multiple different subjects/companies.
Yet, I don't pay for it and I can't see why anyone would pay for it. Advertising doesn't seem like a viable business model as I have yet to see any add that is of any value what so ever from the main site.
Can anyone make the case that within 2 years Twitter isn't owned by one of Google, Microsoft, or Facebook? With Steve Balmer's large investment Microsoft seems like the leader here.
Or one of the big media companies, though I like this idea less as I can't see them wanting to subsidies the company forever.
I mean what is Twitter's business model?
Can they really make a go of advertising?
I mean they've done prety well so far but IMHO I wouldn't be surprised that the ad money they've made so far is from people who feel like they need to advertise on Google and Facebook and Twitter. And once they get a few year of data to show which ads are actually helping, the twitter ad money is the first to be yanked.
Do the go the financial markets model and sell their data/firehose? Does that generate anywhere near the amount they'd need?
If/when the advertising dollars go away, what does Twitter do? Or is Twitter banking on being able to compete directly with Facebook and Google for ad dollars as an equal?