As I suspected, iAd API's are tightly coupled with the OS and dead simple to utilize. I just wrote a sample app. Too bad Apple won't allow further discussions on the subject matter. Everyone who views the new beta API references are under NDA.
Although I believe Steve, new clauses in the iPhone Developers License Agreement seem to restrict the use of information off the phone rather dramatically - including information used for basic ad targeting. If enforced, it'll kneecap a lot of competitors.
Nothing. But likewise, Google's core competence in search doesn't help them at all, while iAd will be baked into the development kit, App Store, and millions of devices.
true but Admod is cross platform, and if Google offers a better deal that could also provide an incentive.
It's not automatically game-over because the magical Steve Jobs thinks he invented advertising
Sure - just like the iPad isn't going to kill off the Kindle overnight. Still, when a competitor can put out a product that halves your market share in its first week on the market, you sit up and take notice.
Everything Google's done in the last few years has seemed bent on extending their search ads monopoly to mobile devices. If success was counted based on devices shipped, Android was doing pretty well. iAd is a serious setback if it turns out to be more profitable than mobile browser ads.
Again what prevent Google from offering those types of interactive ads on webapps with HTML5 and js? you can still get creative with ads, and no one halved anyones market today.
from Gizmodo live coverage:
Q: And can people use stuff other than iAd and Game Center?
Steve: Yes, you can use any service.