This one was disappointing, and as the comments indicate, contrary to Apple's customary sensitivity around privacy. Also trivially disabled, again, unlike the location tracking the Register is describing here which cannot be turned off.
Regardless of specific events, you need look no further than their business models to see the difference:
Apple produces and sells premium devices (arguably fashion pieces) at a premium price. They make their money at the point of sale.
Google produces and contracts with manufacturers to produce devices, and provides services. They make their money with ads.
These are both widely known and accepted things, and these mean that Apple has a vested interest to NOT scrape your data, where Google has a vested interest to scrape as much of your data as they can.