Forced adoption is a factor to be considered in their strategy. In the United States, 13 states and DC have standing laws forbidding the use of cell phones in "hand-held" mode while driving. [1] In other words, you can talk with it, but not on your ear.
To ensure compliance, most manufacturers include cheapy bud and microphone wired headset kits in their boxes.
By virtue of their control of 12% or so of the phone market, Apple is putting a lot of Lightning headsets into the stream, and making a bet that a lot of those people in the ecosystem will upgrade to the pods.
To ensure compliance, most manufacturers include cheapy bud and microphone wired headset kits in their boxes.
By virtue of their control of 12% or so of the phone market, Apple is putting a lot of Lightning headsets into the stream, and making a bet that a lot of those people in the ecosystem will upgrade to the pods.
[1] http://www.ncsl.org/research/transportation/cellular-phone-u...