Great article. This makes a few assumptions about the future, but I can really see the potential here for media in cars that the author is getting at:
- Once the driver is no longer driving, they're going to pretty bored
- As the need for windows becomes less important, this area can be used for displays instead
- These lead to the potential for passengers to do something else with their time, such as watching videos, doing work, playing games, etc. like they would on a flight
- It's likely consumers may expect this experience without it coming from the data of their smartphones (less setup, better connectivity, not dependent on a phone)
- The new media systems and potential data subscriptions opens the door for lots of new revenue streams
- Once the driver is no longer driving, they're going to pretty bored
- As the need for windows becomes less important, this area can be used for displays instead
- These lead to the potential for passengers to do something else with their time, such as watching videos, doing work, playing games, etc. like they would on a flight
- It's likely consumers may expect this experience without it coming from the data of their smartphones (less setup, better connectivity, not dependent on a phone)
- The new media systems and potential data subscriptions opens the door for lots of new revenue streams