The purpose of those ads is not to attract developers. The purpose of those ads is to invest in GE's brand by creating the impression that young smart developers want to work there.
If the ads do attract some developers, that's great too, but that is not enough return to justify the (huge, enormous) cost.
These ads seek to do for GE what the "Think Different" ads did for Apple in the 90s.
If the ads do attract some developers, that's great too, but that is not enough return to justify the (huge, enormous) cost.
These ads seek to do for GE what the "Think Different" ads did for Apple in the 90s.