1 Marvel. Marvel is always my measurement for these acquisitions. It's always fun to compare acquisitions to a cultural icon with +50 years of history.

Moreso when the company is a mobile gaming company, social media site, or other "time-waster"

Yeah, I refer to Lucasfilms for almost exactly the same reason.

If you will price on valuations: 1 Rackspace == 0.2 Snapchats per $22.7B valuation in May 2016.

0.2 Whatsapps