Everyone understands the merits of data-driven design. There is heaps of merit. No point to further discussion.

Everyone does NOT agree on the ethics of force-feeding this model on non-technical users without meaningful and informed consent. Toss in lack of transparent or comprehensive opt-out and misleading adoption strategy and you have a real problem.

Microsoft's market share in consumer computing is still massive and what they decide to do matters. It is worth talking about.