Yeah, sure thing: I've seen it happen a few times mostly with companies whose founders I listen to regularly on podcasts. It's almost always tactical growth advice, something that every startup struggles to find early on. Where are our customers hanging out, consuming content, how do we engender trust with them etc.
Basically a founder says something like "We've recently discovered that paying a couple of talented designers to re-purpose our blog content as SlideShare presentations works surprisingly well for."
Companies have tried SlideShare as a means of creating additional distribution around their content marketing. It works for some and doesn't for others. It's basically target market dependent. Some markets have bloggers/curators who will pick up the Slideshare content and embed it on their site. Other target markets don't attach to that kind of content.
So, this founder shares this (and keep in mind Slideshare is just an example, it could be any marketing tactic) and the week after his podcast is released their largest competitor starts publishing content on Slideshare. Maybe their marketing team just decided to run an experiment? If the same thing happens three more times? Eventually that founder is going to start doing a cost-benefit analysis of this particular brand of transparency. He could continue sharing some stuff, their MRR and ARR seem like fair game to me but he probably wants to hold back on being specific about growth tactics.
Basically a founder says something like "We've recently discovered that paying a couple of talented designers to re-purpose our blog content as SlideShare presentations works surprisingly well for."
Companies have tried SlideShare as a means of creating additional distribution around their content marketing. It works for some and doesn't for others. It's basically target market dependent. Some markets have bloggers/curators who will pick up the Slideshare content and embed it on their site. Other target markets don't attach to that kind of content.
So, this founder shares this (and keep in mind Slideshare is just an example, it could be any marketing tactic) and the week after his podcast is released their largest competitor starts publishing content on Slideshare. Maybe their marketing team just decided to run an experiment? If the same thing happens three more times? Eventually that founder is going to start doing a cost-benefit analysis of this particular brand of transparency. He could continue sharing some stuff, their MRR and ARR seem like fair game to me but he probably wants to hold back on being specific about growth tactics.