> If the universities really cared about open access, they could unionize against the publishers.
If universities really, really cared, they could band together and set up their own journal publishing organization (many universities do have their own academic publishing arms, but a single-university journal publisher probably would be harder to establish respect for than one sponsored by a broad coalition of major universities.)
It's not enough to set up new journals. Until you convince everyone who matters (in your area of research) to use only the new journals, you still need the subscriptions to all the old journals as well, until (if!) they are abandoned and lose all status.
"There are those struggling to change this. The Open Access Movement has fought
valiantly to ensure that scientists do not sign their copyrights away but instead ensure
their work is published on the Internet, under terms that allow anyone to access it. But
even under the best scenarios, their work will only apply to things published in the future.
Everything up until now will have been lost."
If universities really, really cared, they could band together and set up their own journal publishing organization (many universities do have their own academic publishing arms, but a single-university journal publisher probably would be harder to establish respect for than one sponsored by a broad coalition of major universities.)