Oops you are right - I misread the anecdote. My mistake.
Apart from that, I'd bet that most or all of the 11 millenials would say Walmart is probably one of the least exciting, least cool brands they're know.
Amazon is one of the least exciting, least cool brands I can think of. It's right down there with walmart and other retailers on my list. But I use them all the time.
Apart from that, I'd bet that most or all of the 11 millenials would say Walmart is probably one of the least exciting, least cool brands they're know.