We're bringing capital, resources, and community to people building the future. It actually started because I was trying to get people on-board when I was building Playa (http://getplaya.com) and found my VC friends (even VC strangers https://medium.com/@sinkorswim/launching-at-launch-my-entire...) didn't know what I was talking about, but my technical friends did. So I thought it would be cool to build something that might help people building other cool stuff that might not have/desire the need for traditional funding, and also provides all the tools (newsletters, updates, engagement, shops, knowledge-share) needed to build a real and viable community of supporters for whatever you're sharing/building/selling/crowdfunding.

I see a lot of founders who don't include community through every step of building product, so they have a hard time with distribution and finding reception of their products at launch. We're getting people to understand that without tons of unicorn money it's essential to build an organic following by including their communities in the feedback loop early and often -- simply building alone is itself not enough. :)