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Amazon impresses me in solving the problems typical stuffed shirt business people try to run from. AWS is a great example of tech execution, but courier services are probably a more impressive accomplishment objectively speaking.

Sustainability in business comes from being good at products and services you claim to provide. You can game your way up for a bit with good sales and marketing, but if you suck at execution of products and services, eventually you will suffer if someone else does marginally better.

Charlatans violating this simple principle is one of the most frustrating things I've had to deal with in my career.




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