I tried to shop for Gatorade and Clif Bars on Jet recently, knowing that it's promoted itself with home products and such. What I found were comical prices ($127.10 for 21 oz. of Gatorade mix) for a poor selection, so I gave up on it. I don't really know what value Walmart gets out of this purchase other than a heavily promoted brand and the ability to go back to focusing on Amazon. It feels like Yahoo and Tumblr.