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Right? So many people are looking at company overhead as burdensome, but how are you going to cash in on the $1.5 million in value that you create if you don't have sales and marketing people to get your product out there? How do you even know it's worth $1.5 million if you haven't done market research?

It's not just overhead, it's a highly efficient system.




Highly efficient or not depends on the actual system, ie company. Some companies aren't all that efficient, and have to painfully learn about that fact when real competition shows up.

(See eg the effects of Aldi on the Australian retail sector.)




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