This is cynical, and arguably (probably) a net negative, but in nearly all cases, intrusive stuff like lightboxes, modals, and exit intent stuff works. It increases time on site, conversions, whatever metric you want to measure.
My interpretation is that they increases time-on-site by pushing away people that aren't committed enough to wade through bloatware... and I don't understand how that works in the long-run.
Is it more profitable to push away customers so you get high-quality data on the core customers, and increasingly targeted advertising? How does that work out in the long-run when you need to replace lost customers?
