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If you're working on any cloud software backend, windows is probably your third choice for development environment, and I see it really unlikely to change.

I see office software being commoditized instead. Then even the business guys can move off windows. If only google had some motivation improving docs. Maybe that hits another cultural wall. An engineering driven company can't produce tools for creating beautiful content.




Loaded content: how much software have you seen commoditized? Especially end-user facing, professional and very complex content production software.


As an example, at least for graph production, Excel seems to be the common software. It's pretty hard to get decent looking stuff compared to some old fashioned software that were used to create graphs earlier before that.

There used to be specialists doing the graphs for various printed materials. Now it's all made by the marketers, consultants or number crunchers themselves. Of course the quality has been so bad ever since that happened, but nobody seems to care. Even designers don't really understand much about graphs.




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