Yes, this is pretty much why I haven't done anything. Is there anything in particular you can suggest for appealing to the English-speaking market in China?
There are a bunch of websites that are frequented by expats in various parts of China (like gokunming.com), so any kind of advertising, either through forum posts or traditional ads might get you some trafic. But apart from that I can not think of anything easily done to advertise to the English-speakers in China.
