So often, big companies try to create better horses, when the next stage of evolution is the car. This is a (barely) better horse. Amazon does it, too (see the laughably bad Fire Phone, which had unique features designed primarily to sell you crap from Amazon). I'm not buying a device to "help me shop". Shopping is the least of my problems that need automating (and when they are usefully automated, I want a subscription like Amazon offers with Pantry). I like the idea of having an automated assistant, but we're still so far off it's more annoying than useful, I feel like.