Yeah. Pokemon is a brand that a lot of people already recognise and care about. Your project you're 'growth hacking' for likely isn't.
Then again, Pokemon GO does show the value of one other thing:
1. Having a really cool idea and actually implementing it.
Miitomo (Nintendo's previous mobile app idea) didn't have this, and hence its popularity has fell off a cliff. Pokemon in the real world is something people wanted. Random customise esque social app based around questions and answers wasn't.
Then again, Pokemon GO does show the value of one other thing:
1. Having a really cool idea and actually implementing it.
Miitomo (Nintendo's previous mobile app idea) didn't have this, and hence its popularity has fell off a cliff. Pokemon in the real world is something people wanted. Random customise esque social app based around questions and answers wasn't.