That paradox has little relation to the quality of software. Let's say that Pockemon is written in the way that it takes 50% less CPU. So devices need less power taken from the grid. But it does not mean that number of its users will be doubled because of less consumption.

Engineering responsibility, that's how this entity was named in my university.

Wirth's Law.

Or conversely, it's possibly, just as an outside and highly improbable guess, that reducing the costs and power consumption of individual computing devices might:

1. Allow them to proliferate such that rather than IBM's famous 1950 market for five computers, there's a market for five billion.

2. Which are collectively backed by football-pitch sized datacenters around the world, running said Pokemon games and Pr0nTube servers.

Just maybe. Could happen. You never know.