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I don't think I follow. A good web search engine cannot be a niche product with a few users. The bigger the resources, the better the results. That's an impossible problem to overcome by merely being really good at something. DDG overcomes it, reasonably effectively, by getting results from a huge list of partners.

If there weren't huge companies offering search APIs, DDG simply couldn't compete with Google (without massive scale of their own). As it is, DDG still provides somewhat weaker results in some cases; it is still my primary search engine on all of my devices, and I like it, but when I'm frustrated by the results, I make use of !g and usually find what I'm looking for.



I think the implication is for Google to just do search. Nothing else. Not to be niche product with a few users.


Then Bing could have won.


Or you can use !s for StartPage and have results from Google.




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