It's the trick luxury brands have been playing for years. Walk into a Tiffany's store and you see the same silver that was poured to make the jewelry at the department store, but the blue box costs you a 2000% premium.
I've always wanted to go into the luxury goods business for this exact reason. I just never thought there was such a thing as luxury software goods..
Yes, yes, yes, right in every regard. Don't forget one of the biggest examples: Apple. You see price discrimination across all of their product lines (MacBook Pro -> MacBook -> Plastic MacBook), (27" iMac, 24" iMac, 21" iMac).
I'd definitely pick up a good book/econ textbook to learn about price discrimination if you're in a business selling to consumers.
The craftsmanship really is superior at Tiffany's though, and they also have a lot of 'not-found-elsewhere' items because of their uniqueness.
I view Tiffany akin to the way I view art, which is to say yes, if you melted it down, it would lose significant value, but you weren't buying it for the raw materials were you?
I've always wanted to go into the luxury goods business for this exact reason. I just never thought there was such a thing as luxury software goods..