From Ireland, so I know what you're talking about. I suppose my point was really that Lidl and Aldi have swept into an market over the last 10 years, where customers are hard fought for, seemingly with ease. The Tescos of the world definitely can't compete at with own brand quality or price.
I don't know about the UK, but in Ireland Aldi and Lidl are proliferating across the country. The growth is so extreme, they're hiring grads at €60k plus an Audi in order to train them up as shop managers. I mentioned case study because they've taken a fundamentally different approach and it's working. Their low cost structures across supply chain, product base, building construction and shop design are how they're carrying out this coup.
I don't know about the UK, but in Ireland Aldi and Lidl are proliferating across the country. The growth is so extreme, they're hiring grads at €60k plus an Audi in order to train them up as shop managers. I mentioned case study because they've taken a fundamentally different approach and it's working. Their low cost structures across supply chain, product base, building construction and shop design are how they're carrying out this coup.