I read through most of the first page and I'm still not quite clear what this app does. Where does it get the leads from? Do you have to generate the leads yourself? If so, is this basically a CRM tool? (in that case, why call it something else?)
It's more of a plugin for CRM's than a CRM itself... it fits in between the general market and your existing CRM. I.e. it helps you filter out warm leads from the general market, so you can initiate contact with them and then funnel them into your CRM.
It helps you keep track of random leads you come across, and it also imports leads from any RSS feed that you feed it. This includes Google Alerts, job posting boards, etc. The idea is that eventually, it will have the ability to crawl the web on it's own so as not to need a Google Alerts feed.
It also keeps track of how many useful leads come in through each feed, so that you can decide which feeds to keep and which ones waste your time.
