Without getting into the political situation, what makes you think nobody wants Trump as president?

Clearly enough people wanted him over the other Republican candidates for him to win most of the primaries. What definition of "something people want" is he not meeting?

I ask because this smells like denial. How can you say nobody wants Trump if many are voting for him? How can you say nobody wants [insert crummy-sounding product here] if they're buying tons of it?