The rationale that Facebook is using is chat isn't chat anymore, chat is a platform. You have Line/QQ/WeChat to thank for that. Cut the edges to funnel into the "core", and soup it up with platform features to compete with China.
Personally I'm not convinced that "Westerners" are going to get on board with Chinese-style all-in-one chat apps. I'm doubly unconvinced that Facebook will pull it off.
Personally I'm not convinced that "Westerners" are going to get on board with Chinese-style all-in-one chat apps. I'm doubly unconvinced that Facebook will pull it off.