The moment Snapchat clicked for me was when I was using the current events features and it was stitching together different short video clips from the campaign trail. These were raw, candid, and extremely fresh videos showing the candidates with their guard down. I felt like I was spying. It clicked again for me last week when a friend was casually flipping through her contacts "stories". The little glimpses of peoples lives was so intimate and meaningless at the same time. They're really onto something here.