It's strange, though, because Facebook wasn't in the games business like this before, so they did have a choice of what approach they were going to take. There's no real reason they couldn't have come out swinging for open standards, for example.
True, although Facebook is still a massive company. At a certain point, it's extremely hard to keep the hard-nosed business types out of the game and they're going to have a more closed-minded approach to things.