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> And all that, so some company can blast us with adverts.

It is sad that they chose to build themselves upon tracking / data-mining / advertising.

Even if they charged a nominal fee[0] of $1 per month they'd have nearly as much incoming revenue and much lower overheads without having to develop and maintain all that creepy stuff. They wouldn't have to play psychological warfare, they could just focus on providing a good product.

'Facebook is free and always will be'. But at the cost of being regarded as malevolent and, therefore, ripe for disruption.

[0] I apologise if this is not nominal to a significant proportion of the user-base.




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