I loved the part about the "friction required to enact choices" bit. Like how it's outstandingly easy to get a bank account, and how as a part of the law regarding privacy, they're required to provide a method for you to opt out of them selling your data, which involves them sending you a paper privacy notice, and to opt out you have to send them a written letter (no form is provided), to an address you have to write out yourself, and at your own cost.
I think Germany has some legislation (or a court decision) that requires that customers be able to void their contracts over the same communication channel where the contract was initially created.
That always infuriated me.
It should be as easy as signing up.