If he'd used HTML, the thing designed for formatting text on the internet, his site probably wouldn't have been hugged to death. I wish people wouldn't use javascript like this.
It does for NoScript users. I told him not to worry about us, though, cuz we aren't paying him. The HTML comment up thread applies, though, because I never had these sorts of problems serving HTML/CSS for text parts out of, say, web servers instead of databases. The stuff that absolutely had to be dynamic was on dedicated pages back in the day often with static fall-backs.
These JS and database-powered sites have issues we simply didn't have on mostly HTML sites. Probably one reason static site generators are making a comeback. ;)