For those of you who might not be familiar with the media in China, just be aware that Xinhua is pretty much the official mouthpiece of the Chinese communist party. It doesn't mean it's not telling the truth but it's good to be aware of who it ultimately answer to. The CCP has an interest in tightening control of the Internet in China.
It's clearly stated as the official press agency of the communist party on wikipedia, I don't think they're trying to hide it.
Regarding the news itself, it's been talked about quite a lot recently in the Chinese internet space, specifically regarding the case of Wei Zexi. Most of the outrage is directed towards the hospital and Baidu for a) not clearly stating that the search result of that hospital is an ad b) the fact that a hospital can advertise.
https://en.wikipedia.org/wiki/Xinhua_News_Agency